Think local SEO is all about boring keywords and meta tags? Think again. Sometimes, the most valuable insights come from the most unexpected places. Like your neighbor’s candy drawer.
With Halloween around the corner, we decided to crunch a year’s worth of candy-related searches across Connecticut. Why? Because in the world of local SEO, understanding your community’s cravings can be the secret ingredient to success. And boy, did we uncover some surprises.
First things first: Connecticut has a serious candy corn addiction.
I’m not kidding. In October, every single county goes nuts for these little triangles of sugar. It’s like the whole state turns into a giant candy corn cult for 31 days. This was shocking to me..
Think about it. How often do you actually meet someone who admits to liking candy corn?
Yet the data doesn’t lie – Connecticut’s search history is practically screaming its love for candy corn from the rooftops.
But it gets even more interesting when we look at the per capita searches. Each county has its own sweet tooth personality.
CT Search Trends by County
1. Fairfield County: Steady Love for Reese’s
Fairfield County shows consistent interest in Reese’s Peanut Butter Cups, with a notable December spike as the holiday season kicks off.
2. Hartford County: Hershey’s Heaven
Hershey’s is a consistent favorite in Hartford County throughout the year, with a particularly high search volume in December, possibly due to holiday baking and treats.
3. Litchfield County: Summer Snickers
Snickers stands out in August. Unlike other counties that favor Snickers around Halloween, Litchfield’s residents seem to crave the bar during the summer months.
4. Middlesex County: Spring Sour Patch Kids
Sour Patch Kids peak in spring, especially in March and April. It looks like Middlesex residents enjoy sour treats as the weather warms up.
5. New Haven County: Skittles Year-Round
Skittles enjoy consistent search volume across the year, making them a favorite that doesn’t rely on seasonal spikes. New Haven’s residents seem to love tasting the rainbow year-round.
6. New London County: Jolly Ranchers in March
Jolly Ranchers are a surprising favorite in March, with consistent search volume throughout the year but a noticeable preference during early spring.
7. Tolland County: M&Ms All Year
M&Ms are a year-round favorite in Tolland, with a steady stream of searches, especially in October and August, suggesting they’re a top pick for both summer and Halloween festivities.
8. Windham County: Candy Corn?
Candy corn dominates the conversation in October, as expected, but Windham County also sees some smaller spikes in searches as early as September and even in August, hinting at an early start to Halloween planning.
Now, you might be wondering, “What’s all this candy talk got to do with my business?”
What This Means for Your Business
Everything, actually. This sugary data isn’t just fun facts – it’s a perfect example of how keyword research can uncover golden opportunities for your local SEO. Let’s break it down:
Lesson 1: Identify Your Primary Keywords
Just like each county has its candy crush, your business has primary keywords. These are the searches with the most potential to drive traffic and customers.
To find them, analyze your data. Look for patterns. What are people searching for when they find your business? What terms have the highest search volume in your area?
Lesson 2: Location Matters
Notice how search trends vary by county? That’s why local SEO is crucial.
Include your location in your keywords. “Best plumber in Hartford” will serve you better than just “plumber” if you’re based in Hartford.
Lesson 3: Optimize Strategically
Once you’ve identified your “candy corn” keywords and their local variations, it’s time to put them to work:
- Incorporate them naturally into your website content
- Use them in your page titles and meta descriptions
- Create in-depth content around these topics
Remember: It’s not about keyword stuffing. It’s about using them strategically, like the key ingredient in a well-crafted recipe.
The Sweet Truth About SEO
Here’s the reality: Knowing your primary keywords and optimizing for them isn’t just good SEO practice. It’s the foundation of online visibility. It’s the difference between being the go-to local business and being the best-kept secret in town.
So, what’s your business’s equivalent of “candy corn”? What are the primary keywords that could make your local SEO irresistible to search engines?
That’s where we come in. At Dusiko SEO, we specialize in uncovering those golden keywords that can elevate your local SEO.
Because in the world of local business, being found is the first step to being chosen.
And with the right keywords? Your business could become as sought-after as candy corn in October.
Sweet success is just a search away.
Methodology:
Our candy preference data was sourced from Google Ads Keyword Planner, covering search trends from September 1, 2023 to August 31, 2024. To ensure a fair comparison across counties with different population sizes, we normalized the search volumes. Learn more about our methodology here.